Get 10 quotable foundation leads in 60 days. Or you pay me nothing.
Quotable means a lead your own team would send an inspector out to look at. I take on accounts spending $5,000 a month or more.
Six questions, then your contact details. The deal covers my fee. Your ad spend still goes to Google, the same as it does today.
Robbins & Co Foundation Systems have repaired foundations around the Puget Sound since 1952. Three agencies ran their Google Ads before me.
$312,390
Quoted work in 39 days
Up from $93,078
32
Quotable leads in 39 days
Up from 19
17.7x
Return in quoted work
Up from 5.9x
$552.01
Cost per quotable lead
Down from $836.68
Two matched 39 day windows at Robbins & Co, before and after I took over. Their own sales team marked every lead quotable or not. See every row
The account got smaller and made more money.
| Metric | Before | After | Change |
|---|---|---|---|
| Quoted work generated | $93,078 | $312,390 | up 236% |
| Quotable leads | 19 | 32 | up 68% |
| Cost per quotable lead | $836.68 | $552.01 | down 34% |
| Return in quoted work | 5.9x | 17.7x | 3x better |
| Impressions | 2,602,282 | 1,013,609 | down 61% |
| Ad spend | $15,896.84 | $17,664.46 | up 11% |
The bar under each row is the size of the change. Ad spend barely moves.
Impressions fell 61% and quoted work rose 236%. Those two facts in the same sentence are the whole case.
Robbins & Co report a close rate of about 18% and an average booked job of roughly $10,200. Against $312,390 of quoted work in 39 days, that points to somewhere near $56,000 in booked work on $17,664 of ad spend. The best single week came at the end of the period, at $331.30 per quotable lead.
In the last two weeks of the window, leads worth quoting went from 8 of 20 in the first week to 11 of 16 in the second.
Source: Google Ads API and WhatConverts call tracking, with quote values entered by the client's own sales team. Local Services Ads excluded from both windows, since it bills per lead on a separate model.
If your account looks like theirs did, six questions tell you whether you qualify.
See if my company qualifies$0 to start. 10 quotable leads in 60 days, or you pay me nothing.
Day 0
You pay me $0.
You add me as a manager on your Google Ads account, and it stays yours whatever happens. I start with the tracking. Every decision after that depends on it.
Days 1 to 60
I fix what is leaking.
I cut the reach that never rings the phone and move that money into the searches that produce quotes. Every week you get a short written report on cost per quotable lead and quoted work. It also says what I changed.
Day 60
Your team counts.
Fewer than 10 leads marked quotable and you pay me nothing. You keep everything I built. Hit 10 or more and my flat monthly fee starts.
After day 60: a flat fee, never a percent of spend.
| Your monthly ad spend | My fee |
|---|---|
| $5,000 to $10,000 | $1,000 a month |
| $10,000 to $25,000 | $1,500 a month |
| $25,000 to $50,000 | $2,000 a month |
| Above $50,000 | A custom flat fee |
60 day minimum, then month to month. You pay Google for your ad spend directly, as you do today.
What counts as quotable, agreed in writing before we start:
- Inside your service area, not three counties over.
- The trade you actually sell. Foundation, waterproofing, drainage, crawl space.
- A real person with contact details that work.
- A problem you would send an inspector out to look at.
- Marked quotable by your team, not by me. I do not grade my own homework.
A quotable lead is not a signed job. Closing it is your sales team's work, which is why I guarantee leads and not jobs.
Six questions
See if your company qualifies.
One tap each, then your contact details. If you qualify, you pick a call time on the next screen.
Where local service ad budgets usually leak.
About 1 in 2
Leads arrived with no campaign attached
Your reports may count phone taps as leads.
At Robbins & Co a caching plugin was delaying every tracking tag, so roughly half of all leads arrived with no campaign attached. A tap on the phone number also counted the same as a finished quote request, and Smart Bidding chases the cheapest one. I take taps out of the bidding and count only the leads your team marks quotable.
$5
Quoted work from 716 clicks in one week
Performance Max can spend your search budget on banners and video.
One Performance Max campaign at Robbins & Co took 716 clicks in a single week for $5 of quoted work. The search campaign producing their quotes was losing 43% of its available searches to a budget cap. I cut Performance Max back in stages. The money moved into search.
$770
A month on 14 competitor names
You may be paying for your competitors' names.
Fourteen competitor brand names were taking roughly $770 a month from the Robbins & Co account without a single lead. I built a 26 term blocking list and applied it to every search campaign.
One thing I do not do is rebuild your account from scratch. Three agencies had already done that to the Robbins & Co account. The structure was mostly sound. What it needed was honest measurement and the money pointed at the half that was working.
You deal with me.
I have run Google Ads for US businesses since 2017. The foundation repair numbers on this page come from Robbins & Co Foundation Systems, an account I still run.
I am not an agency. You talk to me directly, and I answer for every change made in your account. I report on quotable leads and the quoted work behind them, and budget moves wait for your OK.
If we are a fit, you will know on the call.
FAQ
Frequently asked questions.
Fewer leads. More of them real.
That is usually the trade a foundation repair business actually wants, because every junk lead costs somebody in the office fifteen minutes.